Digital Marketing Executive at 1 2 1 cars Gurgaon | 27-11-2023 Update
Digital Marketing Executive
D-219, 2nd Floor JMD Megapolis
1 2 1 cars
Prepare a consolidated marketing plan to achieve lead generation targets o Plan weekly/ monthly/ quarterly lead generation activity calendar for digital & social platforms
Deliver relevant & convertible site traffic and day-to- day management and review of the online marketing function (PPC, SEO, Email, Affiliates, Social, Content, Retargeting and strategic partnerships)
Execute marketing campaigns, including the creation and management of the campaign Landing Pages, Microsites, Whiteboard Videos, Email and Blogs etc.
Manage marketing communication such as writing blogs, articles, social media posts, opinion pieces etc.
Responsible for optimizing the cost per lead & per conversion
Measure, report on and continuously improve the performance of all digital marketing campaigns.
Manage website maintenance, provide direction and present recommendations on UX - design & layout of site, communications, Email, Advertising, Mobile, Displays, etc. with an excellent understanding of how people view and engage with content.
Use tools like Google Analytics & Adsense to optimize the website, with an excellent understanding of how people view and engage with content
Take ownership of managing the marketing activities with self-initiative to deliver results
Desired Skills & Experience:-
PPC, Google Analytics, Google AdWords, Digital Marketing, Front End Development, Content Development/ Management, SEO, SEM, SMO, SMM, Online Lead Generation & Management
The Digital Marketing Executive reports to Head of Sales & Marketing The Digital Marketing Executive coordinates with Sales Consultants/ Managers & CRM team for lead generation activity plan