Job Description:

Plan all the SEO, web, social media, email and display marketing campaigns for the marketing team.

Allocate specific budgets to each marketing role and divide the marketing campaigns over a period of time and among the marketing team

Collection and interpretation of data from various marketing campaigns and analysis of that data

Identification of trends and communication of these trend insights to the respective groups

Planning, executing and measuring the conversion rates from digital marketing campaigns

Identifying crucial customer conversion points and drop off points that maximise user funnels

Being up to date with emerging technologies and use of them to maximise output

Periodic measurement of digital marketing campaign performance and evaluation of the performance against goals and other key performance indicators

Brainstorming new digital marketing platforms and ways to capture customer attention

Creating, proofreading and editing for various digital marketing content to ensure consistency in branding

Creating, proofreading and editing for various marketing sources to ensure consistency in brand.