Understand business objectives and client expectations and create & implement performance marketing strategy for a variety of PPC campaigns.
Platform experienced in Google / Facebook / LinkedIn / Instagram / Amazon and affiliate networks.
Campaign planning, creation, budget management, performance review, optimization and analysis.
Test and optimize various PPC strategies such as Search Ads, Display Ads, Dynamic Search Ads, Mobile Ads, Video Ads to generate great ROI.
Must have experience working in E-commerce portals and Lead Generation campaigns.
Research and analyze competitor ads strategy using a variety of tools and develop & implement paid campaigns for client projects.
Work with ad copywriter and design team and make creative suggestions to create engaging copy of ads ∙ Analyze & recommend changes to landing page architecture, content, and other factors to improve campaign performance.
Perform daily account management responsibility of PPC accounts on Google Ads, Bing Ads, and other social PPC & search platforms.
Need to have knowledge of both Indian and International markets.
Audit ad accounts and provide recommendations for campaign structure, targeting, keyword opportunities and other facets of paid campaigns.
Track, report, and analyze website analytics and PPC initiatives and produced detailed reports of campaigns.
At least 1+ years of experience in SEM/PPC marketing, and developing performance marketing strategies.
Must have good command over Spoken English.
Proficiency in managing medium and large scale PPC accounts in a variety of different business verticals.
Ability to perform advanced keyword research including discovery and expansion of keyword opportunities.
Must have good knowledge of Social PPC campaigns including Facebook Ads & LinkedIn Ads.
Ensure timely billing & payments.
Deep understanding of web analytic tools i.e. Google Analytics.
Experience with landing page analysis using a variety of analytics & audit tools.
Keep pace with search engine & PPC industry trends and developments - compiling and presenting ad guidelines.
Excellent marketing communication skills with the ability to work independently and as part of a team ∙ Be a team player and committed to train and grow himself and his team.
Have strong management skills, possess a desire to work for a fast-paced, results-based company.