Profile	:	Digital Marketing Executive
Job Location	:	Gurgaon & WFH (for now until further notice)
Hiring Company	:	Brand Bazooka Advertising Pvt. Ltd.
Experience	:	1-2 years
Salary	:	25k - 50k INR

Job Roles & Responsibilities:-

• Understand business objectives and client expectations and create & implement performance marketing strategy for a variety of PPC campaigns.
• Platform experienced in Google / Facebook / LinkedIn / Instagram / Amazon and affiliate networks.
• Campaign planning, creation, budget management, performance review, optimization and analysis.
• Test and optimize various PPC strategies such as Search Ads, Display Ads, Dynamic Search Ads, Mobile Ads, Video Ads to generate great ROI.
• Must have experience working in E-commerce portals and Lead Generation campaigns.
• Research and analyze competitor ads strategy using a variety of tools and develop & implement paid campaigns for client projects.
• Work with ad copywriter and design team and make creative suggestions to create engaging copy of ads ∙ Analyze & recommend changes to landing page architecture, content, and other factors to improve campaign performance.
• Perform daily account management responsibility of PPC accounts on Google Ads, Bing Ads, and other social PPC & search platforms.
• Need to have knowledge of both Indian and International markets.
• Audit ad accounts and provide recommendations for campaign structure, targeting, keyword opportunities and other facets of paid campaigns.
• Track, report, and analyze website analytics and PPC initiatives and produced detailed reports of campaigns.

Job Requirement:-

• At least 1+ years of experience in SEM/PPC marketing, and developing performance marketing strategies.
• Must have good command over Spoken English.
• Proficiency in managing medium and large scale PPC accounts in a variety of different business verticals.
• Ability to perform advanced keyword research including discovery and expansion of keyword opportunities.
• Must have good knowledge of Social PPC campaigns including Facebook Ads & LinkedIn Ads.
• Ensure timely billing & payments.
• Deep understanding of web analytic tools i.e. Google Analytics.
• Experience with landing page analysis using a variety of analytics & audit tools.
• Keep pace with search engine & PPC industry trends and developments - compiling and presenting ad guidelines.
• Excellent marketing communication skills with the ability to work independently and as part of a team ∙ Be a team player and committed to train and grow himself and his team.
• Have strong management skills, possess a desire to work for a fast-paced, results-based company.

Contact Details
Name	:	Anshul Tiwari
Contact	:	+91-9634458233
Website	:	www.brandbazooka.com
Location	:	Plot No. 880, Udyog Vihar, Phase 5, Gurgaon, Haryana 122016