About Company

Brainalyst is an online course provider founded in 2021. Brainalyst works with universities and other organizations to offer online courses, certifications, and degrees in artificial Intelligence.Brainalyst is looking to hire interns for its Marketing team. Interns can receive a full-time offer based on performance.

The interns will work closely with Marketing Managers and gain exposure to working on high-value education products in a global organization.

General Knowledge:

• Understanding of PPC Campaigns
• Understanding of advertising on Google,Facebook, Linkedin, and Twitter

Experience:

• Planning, implementing and reporting the performance of PPC campaigns for multiple clients
• Keyword research and analysis
• Media Planning
• Budget optimization

Key skills needed--

• Strong hold on language, roll-up sleeves attitude, high degree of organization skills, and ability to think outside the box.
• Experience in drafting emails, copies for banners, and excel/ google sheets will be a big plus.
• It will be more focused on marketing strategy and optimizing organic channels.

Platforms:

• Google Marketing Platform
• Specifically - Google Adwords (Display, Mobile App, Video) and Analytics
• Bing Editor

Qualities:

• Constant monitoring of the performance of multiple campaigns
• Attention to small details
• Updated on the latest trends on the above-mentioned platforms

Responsibilities:

• Set up and run large scale PPC campaigns
• Optimize performance to increase reach, generate leads and transactions and reduce cost. (multiple optimizations in a day - if needed)
• Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
• Track and analyze website traffic flow and provide regular internal reports
• Create performance reports with recommendations for improvements.
• Intra-team coordination to understand how the campaigns can yield more quality leads