Key Responsibilities

• A clear understanding of Indian digital marketing industry and especially performance marketing for web and mobile
• Having good business relationships with digital media agencies in designated geography is extremely important criterion for this position.
• Able to locate, understand and utilise new trends in technologies in performance marketing to help senior management develop new offerings.
• A clear understanding of Optimise Group products and services and how they deliver value to clients.
• Capable of producing agreed “service outputs for web and mobile” to clients and assessing their ongoing suitability to specific client needs.
• Able to up-sell and cross-sell Optimise services both to existing clients but also within a client Group including broadening a marketing agency relationship to further clients.
• Lead strategic level meetings with medium sized clients to drive wider campaign objectives and development.
• Excellent power point, verbal and written communication skills required.
• Understand the impact of commercial structures with clients and actively manage commercial contracts to improve value.
• Effective relationship management designed to avoid the escalation of client issues within the client.
• Able to understand and develop the broad and long-term commercial value of clients to Optimise and develop and deliver plans to maximise the overall value.
• Negotiate commercial structures with clients and actively manage commercial contracts to improve value.
• An understanding of how the affiliate market is changing both in terms of general trends and current issues and how this impact Client programmes and Optimise.
• Capable of developing new and existing “service outputs” to ensure that Optimises services levels remain effective within the competitive environment.
• Responsible for and able to actively manage profitability for their set of clients.
• Able to assess the work quality of direct reports and through the process of review, feedback and sign off ensure only work of sufficient quality is delivered externally and internally.