Key Responsibilities

• Create marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
• Create content, including text posts, videos, and images for use on social media
• Grow and expand the company's social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, Snapchat, and Instagram
• Interact with customers and deal with customers' digital inquiries
• Research and monitor the activity of company competitors on digital channels
• Keep track of data and analyze the performance of social media & paid campaigns
• Devise and execute Search engine marketing campaigns and optimize LP for SEO
• Research SEO keywords to use throughout the company's website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Run Campaigns on all social channels, and keep in line with the overall marketing strategy
• Write competent content for website, social, campaigns, and other marketing material as required.
• Assist in e-commerce marketing and sales on platforms such as Amazon, Grofers, etc