Strength of Current media Team:

• Lead Generation campaign(B2B/B2C) Planning and Execution via FB/Google/LinkedIn and other media channels
• Amazon Sponsored ads
• Branding, Awareness & Engagement Campaign via Google Display/Facebook and other media mix.
• Reporting and Analysis of the campaign
• Google Analytics

Skill set required:

• Research Driven media Planning and Strategy.
• Google Shopping/Facebook Shopping and expertise in e-com campaign on other platforms
• YouTube Video Marketing
• Mobile Marketing/App Install Campaigns
• Well-versed with Google merchant center optimization

Job Description of the required media profile (Senior Profile, 5-6 years of experience)

• Develops digital marketing strategy by identifying customers and their current and future needs and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Builds, and maintains social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Expertise in Ecom Campaigns is must.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engine.