Roles and Responsibilities :-

• Develop optimization strategies that increase the company’s website search engine results rankings
• When conducting paid search campaigns, the SEO Specialist will execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
• Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences
• Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
• Work with editorial and marketing teams to drive SEO in content creation and content marketing
• Take responsibility for page optimization for search engine marketing
• Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materials
• Research and implement search engine optimization recommendations
• Create and execute link building strategy
• Change website architecture, content, linking and other factors to improve SEO positions for target keywords
• Determine measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance
• Collaborate with others within the marketing department to manage SEO strategy
• Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results