Qualification

Must have Certification/ Diploma in Digital Marketing.

Responsibilities

• Technical and content audit of the websites to identify key SEO issues
• Track ranking positions of Evergreen stories and maintain/ improve the content quality and rankings
• Identify the industry trends to drive long-term and short-term traffic to the website
• Optimize the internal linking strategy to push authority to important pages
• Perform competitor research, and gap analysis to identify new opportunities to build traffic
• Track the major Google Algo updates and identify the impact of the update on the website
• Develop well-optimized format and structure for Blogs and Webpages
• Conducting on-site and off-site analysis of web SEO competition.
• Good knowledge of SEO Off-Page techniques & strategy

Skill

• Good communication skills
• Strong understanding of SEO process and google updates
• Experience with website analysis using a variety of analytics tools including search console, analytics, screaming frog and ahref/ SEMrush
• Proficiency in MS excel, PowerPoint and word